Now broadband TV channel in Hong Kong – Now Sports, released 3 new channels and needed ian to come up with a signature sound that had impact, sounded modern and lots of energy.
I decided that it had to have a very heavy rhythm base to push it and change the feel of the beat for each channel so that they have a now sports sound, but where different. I also did the sound design of the monkey running around and obviously playing different kinds of sports to highlight the main focus of each channel